The KNWU is busy revamping and upgrading all its partners, it seems. Because after the news of Kalas as new clothing partner there is also news on the socks front. The KNWU and Sockeloen are joining forces and are proud to announce a unique collaboration. From 2025, the KNWU selections will ride in cycling socks by Sockeloen. This exclusive four-year partnership will cover disciplines such as road cycling, cyclocross, BMX, mountain biking, gravel (elite) and paracycling. An important step for the support of Dutch cycling athletes.
text continues below photo
High-quality support
Sockeloen's cycling socks are known for their high-quality material and perfect fit. With them, Sockeloen supports the KNWU selections in training and competitions. This cooperation underlines the joint pursuit of top performance and strengthens the Dutch position in (inter)national cycling.
Reactions to cooperation
Daniel Heijne, Chief Commercial Officer of the KNWU, is enthusiastic:
"Sockeloen is an established name in the world of cycling. We are proud that they are committing to us for the next four years. Their products fit seamlessly with our ambition to support athletes at every level with the best materials. We look forward to an inspiring collaboration."
Also Jasper Ockeloen, founder of Sockeloen, shares his enthusiasm:
"As a former professional cyclist, I know how important details are for top performance. It is an honour to commit our expertise and products to the KNWU. We are proud to contribute to the performance of Dutch cyclists, both nationally and internationally."
Innovation and quality
This collaboration promises not only sporting successes, but also a shared commitment to innovation and quality in cycling. The KNWU and Sockeloen look forward with confidence to a fruitful cooperation over the next four years.
EN 
NL 
DE 