As cycling enthusiasts, we do like fancy gear. A shop full of Specialized products, we don't easily say no to that. Because say it yourself: walking past a sweet shop and not going inside, that's given to few. Specialized has opened its latest sweet shop in Geraardsbergen. Willy Wonka could learn a thing or two from this.
Geraardsbergen - heart of the race
Specialized Geraardsbergen, an icon in Flemish cycling, has reopened its doors after an impressive makeover. Now the largest Specialized shop in Flanders, the shop combines modern technology, design and an unparalleled customer experience. Amid great interest, the revamped shop was festively opened by Specialized ambassador Louis Talpe.
Top of the bill
The completely revamped shop sets a new standard: from a state-of-the-art showroom with the latest Specialized models, to a Body Geometry Fit Studio with Retül technology, for the perfect cycling position. Cycling enthusiasts can also visit a professional Service Centre for maintenance and repairs.
"We want to be a meeting place for cyclists," say Sven van Weyenberg and Sylvie de Koninck. With passion and an eye for detail, they offer more than just products: a place where cyclists come together for inspiration, advice and service.
In addition, the Color Monkey - the specialised paint workshop - received a major upgrade. With advanced spraying technologies and customised solutions, it now delivers custom paint designs even faster and more efficiently.
Find out for yourself!
The shop will be open to all from this weekend. Recreational cyclists and pros alike can experience the new standard in bike shops. Specialized Geraardsbergen This makes it the hotspot for any cycling enthusiast.
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