Great news for cycling fans: MAAP, the innovative Australian cycling brand, will become the official supplier of GreenEDGE Cycling, now better known under the name of JayCo AlUla, from 2025. This partnership marks a bold new phase for the team, known for their striking presence in the pro peloton.
The collaboration goes beyond just supplying clothes. GreenEDGE-riders will wear a striking new look that combines performance with MAAP's unmistakable design. According to co-founder Jarrad Smith: "We want to keep pushing the boundaries of functionality and style. It's not just about how you look, but also how you feel while cycling."
MAAP, founded in Melbourne, has quickly developed from a local brand to a global player in the cycling world. "We never thought we would be at the top level so quickly," said co-founder Ollie Cousins in an interview with Rouleur. "It's all about quality and a strong vision of what cycling clothing can be."
What sets MAAP apart is their commitment to detail and innovation. The brand works from a deep-rooted sense of design and sustainability. "We believe cycling clothing should not only be functional, but also tell a story," says Smith. He says MAAP's success lies in combining this philosophy with cutting-edge technology, such as quick-drying fabrics and aerodynamic cuts.
This partnership is more than a sponsorship deal-it is a statement. MAAP's growing influence in the cycling world aligns perfectly with GreenEDGE's ambition to stand out in the peloton. The new jersey is bound to attract attention and is an example of how MAAP makes cycling apparel both functional and fashionable.
For fans of progressive cycling apparel, this is definitely something to keep an eye on. Want to know more about pro teams and their equipment choices? Read our article on how the right clothing makes all the difference: The science behind cycling clothing.
Stay tuned for more updates as we gear up for an exciting season in 2025!
EN 
NL 
DE 