{"id":3364,"date":"2026-07-03T10:00:00","date_gmt":"2026-07-03T09:00:00","guid":{"rendered":"https:\/\/cyclingreview.nl\/casa-bianchi-milaan\/"},"modified":"2026-07-03T10:00:00","modified_gmt":"2026-07-03T09:00:00","slug":"casa-bianca-milan","status":"publish","type":"post","link":"https:\/\/cyclingreview.nl\/en\/casa-bianchi-milaan\/","title":{"rendered":"Bianchi opens the Casa Bianchi pop-up in Milan during the Tour"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Bianchi opened a temporary meeting place in Milan in July: <strong>Casa Bianchi<\/strong>, At 65 Corso Garibaldi in the Brera district. The brand set up the pop-up together with the historic Milanese bicycle shop Rossignoli. Casa Bianchi was open throughout July, exactly during the Tour de France, of which Bianchi is the official bike this year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What was there to do?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Watch the Tour de France live<\/li>\n\n\n<li>See the latest models: the new Infinito, Arcadex and Impulso, the Oltre RC from Bahrain Victorious and, as a world premiere, the limited-edition Specialissima RC Tour de France<\/li>\n\n\n<li>Making test rides on race and touring bikes, and riding in group rides<\/li>\n\n\n<li>See the custom-made frames from Officina Bianchi and the new RC 49R carbon wheels<\/li>\n\n\n<li>The first lifestyle collection by Bianchi, made with Audes<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1770\" src=\"https:\/\/cyclingreview.nl\/wp-content\/uploads\/2026\/10\/casa-bianchi-interieur.jpg\" alt=\"Bianchi bicycles on display in the pop-up Casa Bianchi\" class=\"wp-image-3363\" srcset=\"https:\/\/cyclingreview.nl\/wp-content\/uploads\/2026\/10\/casa-bianchi-interieur.jpg 1920w, https:\/\/cyclingreview.nl\/wp-content\/uploads\/2026\/10\/casa-bianchi-interieur-300x277.jpg 300w, https:\/\/cyclingreview.nl\/wp-content\/uploads\/2026\/10\/casa-bianchi-interieur-1024x944.jpg 1024w, https:\/\/cyclingreview.nl\/wp-content\/uploads\/2026\/10\/casa-bianchi-interieur-150x138.jpg 150w, https:\/\/cyclingreview.nl\/wp-content\/uploads\/2026\/10\/casa-bianchi-interieur-768x708.jpg 768w, https:\/\/cyclingreview.nl\/wp-content\/uploads\/2026\/10\/casa-bianchi-interieur-1536x1416.jpg 1536w, https:\/\/cyclingreview.nl\/wp-content\/uploads\/2026\/10\/casa-bianchi-interieur-13x12.jpg 13w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">New models and custom-made frames from Officina Bianchi. Photo: Bianchi<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">According to Claudio Masnata, head of brand and communication at Bianchi, Casa Bianchi shows how the brand is increasingly focusing on the community rather than just on products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our perspective<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A smart move: brands are increasingly using physical locations where you can watch, drive, and meet each other to reach their fans. For those who were in Milan in July, this was a nice stop. Hopefully, there will be a place like this closer to home someday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/www.bianchi.com\/news\/casa-bianchi\/\" target=\"_blank\" rel=\"noopener\">Bianchi<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In the Brera neighborhood in Milan, Bianchi opened Casa Bianchi for a month: watching tours, checking out new bikes, taking test rides, and riding along with group rides.<\/p>","protected":false},"author":1,"featured_media":3362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cr_score":"","cr_oordeel":"","cr_plus":"","cr_min":"","cr_prijs":"","cr_koop_url":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[392,29],"tags":[],"class_list":["post-3364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws","category-overig"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/cyclingreview.nl\/en\/wp-json\/wp\/v2\/posts\/3364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cyclingreview.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cyclingreview.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cyclingreview.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cyclingreview.nl\/en\/wp-json\/wp\/v2\/comments?post=3364"}],"version-history":[{"count":0,"href":"https:\/\/cyclingreview.nl\/en\/wp-json\/wp\/v2\/posts\/3364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cyclingreview.nl\/en\/wp-json\/wp\/v2\/media\/3362"}],"wp:attachment":[{"href":"https:\/\/cyclingreview.nl\/en\/wp-json\/wp\/v2\/media?parent=3364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cyclingreview.nl\/en\/wp-json\/wp\/v2\/categories?post=3364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cyclingreview.nl\/en\/wp-json\/wp\/v2\/tags?post=3364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}