With the launch of the new Renaissance shirt in partnership with Team Visma Lease-a-Bike, AGU is putting more effort into customised clothing. AGU, the official clothing partner of Team Visma I Lease a Bike, is introducing the clothing package for the Tour de France. Launched last week, the design pays homage to the renaissance. A period of revolutionary ideas and a hunger for knowledge and improvement, it was the time of limitless thinking. That fits well with AGU and Team Visma I Lease a Bike. They too strive for continuous improvement and development and dare to think outside the box. For this edition of the Tour, AGU developed a customised clothing package for the Team Visma I Lease a Bike riders. Not only customized per rider, but also per stage.
Images: AGU/Team Visma-lease-a-bike
Something different every stage - AGU Customized
'In the spirit of limitless thinking' developed AGU a customised clothing package for every rider and for all conditions. For the different stages and the unpredictable weather during this grand tour, the air resistance around the rider's body has been optimised and other technical specifications have also been considered. For example, to maintain optimal performance even during rainy stages or in extreme heat. Despite its dark colour, the clothing contributes to active cooling of the body through Heigh Q Smart Temp technology and coldblack treatment of the fabrics.
The latest innovations in fabrics, materials and patterns in this year's jerseys ensure maximum performance in all conditions the riders may encounter during the 21 stages. The smallest margins can make the difference in the battle for yellow.
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