At the World Cycling Championships in Montréal, riders from dozens of small cycling nations rode in their own, custom-designed outfits. Clothing designer Santini, Together with the Rainbow T-shirts, which have been a supplier for years, UCI The project Ride Your Colours on.
What is it?
- 41 national federations They received clothing in their own national colors, including Jamaica, Nepal, Cuba, Kenya, Palestine, Uruguay and South Africa.
- Together almost 1,000 pieces of clothingShirts, trousers, gloves and socks.
- Each design was created with the federation itself, based on flags, wishes and culture.
- Everything was produced in June and July at the Santini factory in Bergamo.
The project is part of the UCI solidarity program, which helps federations with limited funds. The idea arose after the 2025 World Championships in Kigali, where riders from 36 African countries participated.
It is a great pleasure for us to make clothes for talented riders from countries where cycling is still growing.
Monica Santini, CEO of Santini
And then what?
Ride Your Colours does not stop after Montréal. Santini and the UCI want to take the project further to the 2027 World Championships in Haute-Savoie, where twenty world championships in various disciplines will be held.
Our perspective
A beautiful project that goes beyond marketing: a rider from Nepal or Somalia appears at the World Championships in a uniform that looks just as professional as the ones of the big countries. The fact that it was made in Italy and not as a cheap bulk order makes it all the more impressive.
Source: Santini